Digital Marketing for Schools That Inspires & Engages

Your School’s Digital Story, Accelerated

We help schools create engaging websites and videos that captivate students, parents, and faculty to build a stronger school community.

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Engage your community
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Attract students
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Simplify communication

Trusted by leading Schools and communities around the globe

Managing a School’s Digital Presence is No Small Feat

Tight deadlines, limited budgets, and the constant pressure to create engaging content that showcases your school’s excellence—it’s a lot to juggle. We get it. To us, this is more than just marketing; it’s a creative challenge we thrive on.

With the right strategy, modern design, and compelling storytelling, we help your school stand out, shine, and inspire. Your community deserves a digital presence that reflects its values and leadership.

Address Challenges on a Personal Level

We take the time to understand your school’s unique goals, audience, and challenges. Whether you’re navigating admissions, student engagement, or reputation management, we craft solutions that truly fit.

Execute Using Efficient Tactics

No fluff, no wasted time—just proven strategies. From website design to video production, we deliver high-impact digital experiences that meet deadlines, stay on budget, and engage your community.

Bringing Your School’s Digital Vision to Life

We help schools strengthen their online presence with engaging content, strategic marketing, and beautifully designed websites. Every project is built with your school’s goals in mind—so you can inspire your community, attract new students, and enhance communication.

Video and Digital Marketing

Engaging, high-quality videos that showcase your school’s spirit, attract families, and build a stronger community. We help you create impactful stories that leave a lasting impression.

School Website Design

Fast, mobile-friendly, and beautifully designed websites that build trust and boost engagement. Your website should work as hard as you do—so we create digital experiences that educate, inspire, and convert.

Teaching digital concepts

Empower your staff with AI, SEO, and web copywriting training. From search engine optimization to digital content strategies, we help your team navigate the evolving digital landscape with confidence.

🎥 Digital Marketing Videos for Schools

From storyboarding to post-production, we craft compelling school videos that attract students, engage parents, and celebrate school communities.

📢 School Promo Video

Short-form advertising video designed for social media to showcase the school’s strengths and attract new students.

📱 iPad Conference Video

Captured and edited footage from an iPad education conference, creating a wrap-up video to promote future events.

🏆 60th Anniversary Video

We helped a school celebrate its rich history by blending archival photos with a compelling narrative, creating a video that honors its legacy.

🌿 Learning Beyond the Classroom

A video showcasing the school’s unique outdoor learning environment, helping them highlight what makes their approach special.

🎬 Website Video Background

A high-energy montage of short clips showcasing the school’s diverse activities, designed to excite parents researching Amsterdam schools.

🎤 Expert Interview: Jay McTighe

We interviewed world-renowned educator Jay McTighe, creating an insightful marketing video explaining his Authentic Performance Tasks approach.

🌍 Websites Designed for Schools & Educators

We create modern, engaging websites that reflect each school’s mission, support communication efforts, and help attract the right students and staff.

Screenshot of Webflow website project of Lalabee which is a consultancy that teaches about newer phone technologies

🔹 Lalabee Webflow Website

A consultancy website focused on digital education, built for a company specializing in teaching new phone technologies.

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remfrey consulting website screenshot

🔹 Remfrey Consulting

Website designed for an education consultant specializing in inclusive learning.

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the koma website screenshot

🔹 The KOMA

A clean, modern website for a children’s martial arts school, designed to showcase programs and attract new students.

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📚 Teaching Digital Marketing for Schools

Beyond websites and videos, we empower educators with digital marketing skills to improve visibility and engagement.

✍️ Writing for the Web – Rotterdam School of Business

Worked with the copywriting team of the Rotterdam School of Business on how to write clear, engaging web content for improved digital communication as well as teaching about SEO concepts.

📈 Blogging for SEO – Digital Marketing Workshop

Designed a hands-on session for the Fearless Biz community to show how blogging can improve search rankings and attract the right audience.

Love from Educators & School Teams

We’re passionate about helping educators and schools expand their impact. Seeing your success fuels our excitement—because when your school thrives, so does your community.

Book A Discover Call ➞
"In this crazy marketing world, how do you know when you have found the right partner in crime? For me, it happened 5 years ago when I met Mike and found someone who is eager and genuinely interested in knowing more about me and what my organisation does, who isn't afraid to give me his perspectives (even when they are contrary to mine), who can make me laugh through the hard times and, most importantly, who offers top quality work and professionalism that frankly makes me (and my company) look better and better by the minute. Mike has helped to create a lasting and impactive digital footprint across the International School landscape and I'm so happy he has let me and our school join the ride. He inspires those he works with to think big, to push boundaries and to get to the heart of the story they are trying to tell. He's a great sparring partner, has infinite patience (bless him!) and I hope that he will always have time to work us on all things digital for the future."
erika is communication director
Erika Harriford-McLaren
Manager and Team Lead Corporate Communications & PR, Rotterdam School of Busiess
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"I really feel like our collective vision was concretized, and we have had nothing but very positive feedback (some people being quite moved!)"
Courtney Knight
Advancement and Engagement Director, International School of Paris
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"Mike worked with us at the American School of Paris creating a poignant, fun and engaging video for our Early Childhood initiative...and it was fantastic! We are currently using the video as part of our marketing strategy and it's on our website as well. He was great with our teachers, phenomenal with the students, and he truly captured what we were looking for as we bring our outdoor education and play based learning initiatives to life...thank you Mike for your outstanding work!"
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Dan Kerr
Former Director, American School of Paris
"Working with Mike was a great experience! He was always around to answer questions and worked quickly and efficiently with endless patience to provide a great service. I would highly recommend Mike."
Megan Smith
Communications Officer, International School of Amsterdam

FAQs: Digital Marketing for Schools

Find answers to frequently asked questions specific to the needs of international schools considering a new website and digital partner.

What exactly is digital marketing for schools?

Think of digital marketing for schools as your online megaphone—it’s how you attract students, engage parents, and showcase what makes your school awesome. It includes things like:

  • A great website that makes admissions easy.
  • SEO to help your school show up in Google searches.
  • Videos that bring your school’s culture to life.
  • Content marketing to share your mission with the world.
Why do schools need digital marketing?

Let’s be real—most parents and students Google everything before making decisions. If your school isn’t showing up (or worse, your website looks outdated), you could be missing out on the best-fit students.

Good digital marketing helps you:

  • Get seen by the right families.
  • Stand out from other schools.
  • Build trust and engagement before they even visit campus.
What does Webodew offer for schools?

We’re not just web designers—we’re creative problem solvers who help schools look great online and attract more students. Our services include:

  • Modern school websites that are easy to manage.
  • SEO for schools so you show up when parents search.
  • Video marketing to highlight what makes your school special.
  • Training for educators to level up your digital game.
How can my school improve its online presence?

There’s no magic bullet, but here’s what actually works:

1️⃣ Upgrade your website – Fast, mobile-friendly, and easy to navigate.

2️⃣ Get your SEO right – So you rank for the searches that matter.

3️⃣ Use videos strategically – A school tour in 2 minutes? Yes, please.

4️⃣ Leverage social media – Connect with parents, students, and alumni.

How does SEO help our school get more students?

SEO (Search Engine Optimization) makes sure that when parents search for things like “best international schools in Paris”, your school actually shows up.

With the right SEO strategy, you can:

🚀 Attract more website visitors who are actively looking for a school.

🎯 Reach parents who are already interested in your education model.

📈 Increase admissions inquiries without spending a fortune on ads.

How much does digital marketing for schools cost?

That depends on what you need. A basic website refresh is one price, but if you want SEO, video, and strategy sessions, that’s a bigger package. We’ll tailor everything to your school’s goals and budget—just reach out, and we’ll figure it out together.

Can we get training to manage digital marketing in-house?

Absolutely! We love teaching schools how to handle their own marketing. We offer hands-on training for:

  • SEO & content writing – So you can rank higher in Google.
  • AI & automation – Tools to save time and streamline your work.
  • Social media marketing – How to engage families online (without the cringe).
How do we get started?

Easy. Let’s start by scheduling a discovery call. Send us a message, and we’ll talk about what your school needs, what’s possible, and how we can make your digital presence something to be proud of.

Still have questions?

Contact us today for more information.