AI MAKES US ALL SOUND THE SAME.
We help quiet leaders get loud online
We help you get found, remembered, and recommended. For businesses tired of being the best-kept secret in their industry.
What we make
Three ways to work with us, depending on how visible you want to be.
€1,5k
The Founder Video
One founder interview, fully produced. 90-second video for your About page, three short clips for LinkedIn, full transcript. The fastest way to make your online presence sound like you.
€4,5k
Customer Proof Set
Three customer interviews over 90 days. A library of video testimonials, written case studies, and short clips. The wall of proof your prospects need to trust you.
from €6k
Story Site
A complete website rebuild centered on your founder story and customer proof. Strategy, copy, design, and build — done as a single coherent system, not pieces.
Need ongoing search visibility (SEO + ChatGPT/Claude/Perplexity)?
With change comes Pivot
AI made it easy to publish more content than ever. So everyone did. And it all sounds the same.
Meanwhile your prospects stopped searching. They started asking. ChatGPT. Claude. Perplexity. The AI now decides if your business is worth a click before anyone visits your site.
The companies winning in 2026 have two things AI can't fake. A real human face on camera. A real point of view.
We build both.
WHY I CHANGED HOW I WORK.
I'm Mike. Fourteen years building websites and videos. Over two hundred of them, from Booking.com and Emirates to one-person consultants in Paris.
Around year ten I noticed something. The prettiest sites weren't the ones winning. The ones winning had something else: they sounded like the actual humans behind the business.
Then AI showed up and most brands started sounding the same. The prettiest sites went invisible.
So I changed how I work. I still build websites but the heart of what we do now is interviewing the founders and customers behind your business. We turn those conversations into the kind of content AI can't fake.
If your business is better than your online presence suggests, that's the work.
Is this you?
You're doing exceptional work that nobody outside your network knows about.
The talent's there. The track record's there. The visibility isn't. People who would hire you in a heartbeat have never heard of you.
Less talented competitors are getting the speaking gigs, the press, the inbound leads.
Not because their work is better. Because they show up. They publish. They appear in the rooms where decisions get made. You haven't figured out how to do that without it feeling cheap.
You're invisible in AI search.
When someone asks ChatGPT for a recommendation in your space, your name doesn't come up. Yet. The companies that figure this out in 2026 will own their categories. Most haven't started.
Your online presence doesn't sound like you.
You're sharp, warm, and convincing in conversation. Your website reads like it was written by someone who's never met you. That gap is what's killing your inbound.
Sound familiar? Let's fix it.
The work
Founders, executives, educators, and experts who were tired of being the best kept secret in their industry.
"Nailed it the first time."
Vanessa Merit Nornberg, Inc. Magazine listee, fastest growing privately-owned US company
"3x increase in appointments, and the process was a breeze."
Dr. Bryant Harris, chiropractor, second location opening soon
"Working with Mike is fun, not work."
David Beckett, TEDx coach, best-selling author, Netherlands Freelancer of the Year
"Understands tech, online presence and scale."
Deborah Carter, non-profit founder and former Fortune 500 sales executive
Want to know if we're a fit?
Twenty minutes on a call. No deck, no sales pitch. You tell me what you're building and where you want to be known. I'll tell you honestly whether we can help, and what it would cost.
If we're a fit, we'll plan the work. If we're not, I'll tell you who is.
