Why Your Coaching Website Is All Crickets (And No Bookings)

You've got a good-looking Webflow site. Or Framer, Squarespace...any geek.

You've nailed the branding. You think!

The colors feel just right. Like your Sunday best

Your headshots are polished. Tinder can't handle you!

And your copy talks about your unique coaching approach. Because you're the best.

So… why is it so quiet?

Yup, crickets.

No inquiries. No new leads. Just digital tumbleweeds.

If this feels familiar, you're not alone. Here's the blunt truth: pretty websites don't book clients. Not even close.

The good news? You don't need to start from scratch.

Let's dig into why your site isn't doing its job — and what to tweak to turn those crickets into conversations.

1. Your Website Talks About You More Than It Talks to Your Clients

It's easy to think that you should talk about yourself on your website, as if you're website is your resume to help get hired.

But it's actually not.

When visitors land on your site, they're not thinking, "tell me about your life story please!"

They're wondering, "Can this person help me?"

Quick test: Look at your homepage. Count how many times you say "I" or "my" vs "you" or "your." If your site reads like a mini-autobiography, that's the first red flag.

Fix it: Rework your copy so your ideal client is the hero. Focus on their pain points, goals, and transformation. Make it crystal clear: you understand them, and you can help.

2. Your Offer Is Fuzzy or Buried Somewhere Nobody's Looking

"I help people make impact."

Cool. But what does that mean? Impact of what?

If you said, "I help coaches attract more online clients with their website", then you'd have an idea of who the intended audience is and service that is offered.  

Vague language is conversion kryptonite. People don't feel a sense of connection. Also, hiding your services three clicks deep into your site.

Fix it: Be specific. "I help burned-out tech leaders reclaim 10+ hours a week and feel energized again." Then — and this is important — put that message front and center on your homepage with a clear button to take the next step.

3. You're Trying to Talk to Everyone (Which Means You're Reaching No One)

Trying to be broad = sounding bland. Visitors should instantly feel like your website was made for them. If your site is generic, they'll bounce.

Fix it: Niche down. Speak to one specific audience and make your messaging feel like a direct line to their brain. If you have many types of ideal customers, try and target one per page and consider building more pages. That way each page will feel like it's speak more to your intended customers.

That's when the magic happens.

4. Your Site Is Slow (and Nobody's Got Patience for That)

Your dream client lands on your page… and it takes forever to load. Now they're gone. Google says bounce rate jumps 32% if your site takes 3+ seconds to load. Yikes.

Fix it: Optimize your images, remove anything bloated, and let Webflow do its thing. Use PageSpeed Insights for quick wins.

5. Mobile? What Mobile?

More than half of all web traffic is on phones. If your site only looks good on desktop, you leave a LOT on the table.

Fix it: Test your site on a few phones. Make sure buttons are tap-able, text is easy to read, and nothing feels crunched. Webflow's responsive tools make this easy, so use them.

How to Go From Crickets to Clients

Here's a mini-game plan to make your site actually work for you:

Step 1: Nail Your Messaging

• Who exactly do you help?
• What problem do they have?
• What do they get after working with you?

Put the most straightforward version of that on your homepage. Think: headline, subheadline, call-to-action. No fluff.

Step 2: Clean Up Your Homepage

Layout should go like this:

• Problem + Promise (hero section)
• Social proof (testimonials)
• What you offer + how it works
• About you (short + focused)
• Common objections (FAQ)
• Strong final CTA

Keep it simple. No extra clicks required.

Step 3: Simplify Your Services

As a coach, one of your best ways of closing customers is simply sharing a phone conversation or allow people to choose a simple solution you offer.

Too many options ARE NOT GOOD. It leads to decision paralysis.

• Who it's for
• What problem it solves
• What's included
• The outcome
• How to get started

Step 4: Add Trust + Easy Wins

People need to trust you in order to do business with you. Here are a few ingredients for that I try to include on every website build for a coach.

• Lead magnet (freebie that helps them right now and allows you to collection emails and start building a newsletter)
• Testimonials (everywhere)
• Credentials or logos (if you've got them)
• Easy booking (1 clear path to book a call)

Step 5: Tech Tune-Up

• Compress images
• Double-check mobile
• Add SEO basics (titles, meta descriptions)
• Install analytics
• Test all forms + links

Real Talk: CuriosityCalls

We helped business sales coach, Vanessa Nornberg-Barey, craft copy for her website into a sales lead machine for her because of tweaking the copy to target her customer painpoints with empathy and bring the type of character that sales teams would apprecaite.

We reworked her messaging to target mid-career professionals feeling stuck, clarified her offers, and tightened the homepage. Within a month? She was getting 5+ bookings per week.

Not by redesigning everything. Just by saying the right things, in the right way, to the right people.

What to Check Right Now

1. Are you talking too much about yourself?
2. Is your offer specific and easy to find?
3. Are you speaking to a clear audience?
4. Is your site fast?
5. Does it work beautifully on mobile?

Fix those first. You'll be amazed at what small changes can do when they're focused on what matters. Your website should work just as hard as you do. Let's make sure it actually does. And in case you need help, go ahead and book free a website chat where I'd be happy to give you some food for thought.