Brand and Web Design and Development
Birth of A New Brand
Elegance is at the heart of Paris and Claritas, an acclaimed English-French translation company, wanted their online presence to match.
Problem
Claritas, a French-English legal translation company based in Paris, was facing a dual challenge: an outdated website branded under a different name and the lack of a clear, professional online presence. As a team specializing in providing legal translations to law firms and companies, they needed a website that reflected their expertise and set them apart in a competitive market.
Additionally, Claritas didn’t have a trusted web partner to guide them through the process in a clear and straightforward manner. They wanted a collaborator who could explain things simply, avoid unnecessary complexities, and deliver exactly what they needed.
Our Role
Claritas approached us to:
- Rebrand their company with a fresh, professional look.
- Design a website that showcased their legal translation services with a French-inspired, polished aesthetic.
- Provide creative direction for imagery and design elements.
- Develop a simple, functional website that was easy to maintain.
Solution
We worked closely with Claritas to create a clean, visually appealing website that reflected their professionalism and Parisian roots. Here’s how we did it:
- Visual Identity and Branding: We developed a new brand look for Claritas, incorporating subtle Parisian-inspired design elements. The website featured the Eiffel Tower and geometric lines reminiscent of iconic French architecture, evoking a sense of location and elegance.
- Professional and Accessible Website Design: We created a simple, user-friendly layout that clearly explained Claritas’s services and positioned them as trusted experts in legal translation.
- Empowering Representation: The website emphasized the team’s experience, presenting Claritas as a powerful group of women with deep expertise in their field, setting them apart from competitors who often lack a personal or relatable brand identity.
- Seamless Collaboration: Through a series of video conference meetings, we gathered all necessary information and feedback, ensuring the final product aligned with their vision.
Results
The final website exceeded Claritas’s expectations. Here’s what we delivered:
- A modern, Parisian-inspired design that communicated professionalism and trust.
- A clear and accessible website structure tailored to their target audience of law firms and legal professionals.
- Long-term functionality: The website has remained effective and relevant for over five years, requiring minimal adjustments.
Claritas has been delighted with the results, often commenting on how the website has boosted their confidence in presenting their services. They rely on us for occasional updates and continue to trust us as their go-to web partner.
I decided to work with Mike after our very first call. It was that easy! He listened to what we were trying to achieve and asked a lot of questions, then came back to me soon after with ideas he had found - and he nailed it.