Most agencies tell you what they do. Almost none show you how they think.
So I tried something.
I took a real client call, a normal one, and turned it into a 37 second video. No script. No studio. Just me, a screen share, and a migration to plan.
The call was nothing special
A client is moving their site off WordPress and onto Webflow. We hopped on to map it out. Half an hour, me walking them through it.
And when I watched it back, I noticed something. In that one call, we covered a lot:
- Thoughts on training AI (treat it like a new hire, not a magic button)
- How to work inside Webflow without being scared you’ll break something
- What to actually do with the download page
- When to launch, and what to hold off on
That’s four real decisions in one conversation. And that happens on almost every call I get on. It’s the actual value of working with someone who’s done this before.
But nobody ever sees it. It vanishes the second the call ends.
So I decided to stop letting it vanish.
The fun part: AI did the heavy lifting
I didn’t sit in an editing app for two days. I used AI as my editor.
It transcribed the whole 35 minutes. It helped me find the four sharpest moments. It built the animated video in my brand colors, added captions, dropped in music, and even made a goofy little bird get pelted with rocks (you’ll get it when you watch).
Here’s the part people get wrong about AI though.
The AI is the fast hands. It’s not the taste.
It didn’t decide what was worth keeping. It didn’t know my voice, my brand, or the joke. That was me. AI just made the whole thing cheap enough and fast enough to actually do. A year ago, this video isn’t worth the time. This week it took an afternoon.
I went down this same road when I rebuilt my whole website with AI. Same lesson. The machine is fast. You still have to know what good looks like.
Why this matters for your brand
People don’t hire logos. They hire people.
And most brands spend all their energy hiding the people. Polished. Faceless. Safe. Boring.
But the thing that makes someone trust you enough to pay you is usually pretty simple. They get a feel for how you think before they ever reach out.
A clip like this does that. It’s not a sales pitch. It’s a window. You watch 30 seconds and you go, ok, this person knows what they’re doing, and I kind of like them.
That’s the whole game. It’s the same reason your personality matters more than your product.
You’re already making this content
Here’s what I want you to take from this.
You’re already creating this stuff every day. In your calls. In your DMs. In the way you explain things to clients. You just throw it away.
Video especially. A simple video once changed how my clients saw me. This is the same idea, just easier now.
The barrier used to be production. Editing took forever, so you never bothered. That barrier is mostly gone now.
So go look at your last client call differently. There’s probably a small, human, memorable piece of you sitting in it.
Don’t be boring. Be memorable. Go find it.