The client
Lablabee teaches the latest in Telco technology, training that’s won them both funding (a $3.4M seed) and real praise. They sell into two very different rooms: the Telco directors who buy the training, and the engineers who take it.
The problem
The work was great. The website wasn’t carrying it. It was disorganized, and it talked in vague feature-speak about Lablabee instead of speaking to the people actually reading. They wanted to be seen as the partner leading Telco companies turn to, and the site wasn’t saying it.
What I did
Words first. Their old copy was all about their features, so I flipped it to talk about the two audiences: what a Telco director needs to see, and what a learner needs to see, with Lablabee positioned as the one who gets each of them where they’re going.
Then the build. A modern Webflow site with a visual feel that lands instantly in the Telco world, reorganized so each audience finds its own path. Webflow SEO set up for search visibility, and training so the team can keep it updated themselves.
Four weeks, start to finish.
Where it landed
Live in time for a major Telco conference, where it landed well. And the numbers backed it up:
The new site became their pitch tool too, used in investor presentations on the way to more funding.
“The positive energy from Mike!!!! And the website gets awesome compliments! Mike listens to you and helps you think about what you and your clients need to see on a website.”