The client
Reimaginary is a resource catalog for ecologists: 200+ tools and references, organized by category, built to make ecological work easy to find and share. It’s EU-funded and run with a co-founder, Kelli Rose Pearson.
The problem
They had the substance and a wireframe. What they didn’t have was a way to make 200+ resources feel navigable instead of overwhelming. A catalog that big lives or dies on one thing: how fast someone finds the one resource they came for.
What I did
I started by talking to the team and turning their wireframe into a real plan, filling the design gaps it left open. Then I designed and built the site in Webflow.
The heart of it is a custom filtering system built around their actual catalog, so a visitor can cut 200+ resources down to the handful that matter to them in seconds. A big library that stays simple to use.
The project ran across a co-founder and EU funding, so I kept the plan clear and the decisions documented and everyone moving in the same direction.
Where it landed
Live at reimaginary.com, and the audience took to it: praised for being genuinely usable, not just comprehensive. For the co-founder, it became a calling card that opened new consulting work in her field.
“The website looks fantastic!” said Kelli Rose Pearson, co-founder of Reimaginary.